In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout,

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

The days of “No ads! No games! No gimmicks!” are over. That was the slogan coined by one of the founders of WhatsApp, Brian Acton, which the other founder of the messaging app, Jan Koum, used to keep taped to his desk on a sticky note.