Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

for exclusive partnership deals to help the company create its ad tier. Netflix partners with Microsoft for new ad-supported tier · Dado Ruvic / reuters Netflix officially confirmed at last month ...

Netflix exec Amy Reinhard has been promoted to president of advertising, replacing Gorman, who had come to the company last year after previous stints at Snap, Amazon and Yahoo. In addition to the ...

The streaming platform has partnered with multiple advertisers across its 12 ad-supported countries around the upcoming season of hit show “Squid Game.” Kia will serve as Netflix’s first single-title ...