Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar's Palace in Las Vegas, the showcase made one thing abundantly clear: Samsung wants AI to power everything in your home.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Samsung is showcasing its latest technologies at its annual First Look event on the CES 2025 show floor in Las Vegas. Unsurprisingly, the focus is on AI transforming the home entertainment experience.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Some of the most anticipated announcements at CES each year come from Samsung. That’s why consumer reporter Steve Noviello went to the Samsung First Look event, where everything was so top secret he couldn’t show it to you until now.