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Trey Laird shares the story behind David Beckham's viral sexy Boss campaign, which earned him our Campaign of the Year honor.
After nearly a year of anticipation, Boss has taken the wraps off its inaugural collection codesigned by David Beckham. The German company signed a multiyear global design deal with the soccer legend ...
David Beckham has boosted menswear sales for Hugo Boss despite consumers feeling reluctant to spend. The German fashion retailer said sales grew 1 per cent to £870million over the second quarter of ...