Searching for “Google” on Microsoft Bing right now (when logged out) brings up a search experience that looks a lot like Google, with a graphic akin to one of the search giant’s signature Doodles, but is actually still Microsoft Bing.

If you can't beat Google, trick your users into thinking that they're using Google. That seems to be Microsoft's sneaky new approach to Bing search.

If you can't beat 'em, just imitate their branding, hide yours and hope they don't notice It looks like Microsoft has come up with a new trick to keep those who accidentally end up on Bing from leaving for Google: Simply mimic the look of Google's homepage and hope no one will notice.