Nielsen Media Research developed psychoacoustic encoding as the successor to its “Mark II” TV measurement device. That 20-year-old workhorse used taps and probes hard-wired into a TV or cable box that ...

Nielsen is forming a new collaboration with Edison Research to bring podcast measurement into its cross-platform media planning tool, Nielsen Media Impact, allowing advertisers and agencies to plan, ...

YouTube took the largest haul of audience of any single platform during the month of June amid a record month for streamers, according to new data from Nielsen Media Research. The video platform ...

Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad ...

As media continues its rapid shift, advertising strategies have to adopt an adapt or be left behind mentality. This point is being driven home by a new Nielsen analysis revealing that replicating 2023 ...

TELEVISION 1.American Idol (Wednesday), Fox 2.American Idol (Tuesday), Fox 3.Dancing with the Stars (Tuesday), ABC 4. Dancing with the Stars (Monday), ABC 5.CSI, CBS FILMS 1.Iron Man, Paramount ...

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE. The deal will also ...

NEW YORK (Reuters) - Rupert Murdoch's News Corp. said on Wednesday it had settled a dispute with dominant U.S. television ratings agency Nielsen Media Research over new technology for gauging ...