In a stunning breakthrough, scientists have discovered a new colour named Olo. There's just one catch: it's entirely ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A team of scientists from the University of California, Berkeley, and the University of Washington have reported the ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...