Prada Group said it named Silvia Onofri as chief executive of its Miu Miu brand, at a time when the label is showing resilience in a challenging environment for luxury names marked by waning demand for high-end goods.

Prada has appointed Silvia Onofri as Chief Executive Officer of its Miu Miu brand, the Italian luxury group said on Thursday.

WWD first reported that Onofri, who hails from Napapijri, was expected to join the Italian brand. The appointment is effective Feb. 26.

The leadership of the second most important brand of the Prada group has been vacant since September, following the exit of Benedetta Petruzzo, who moved to Christian Dior Couture. Onofri will take ov

A coveted job has been filled: Miu Miu has appointed Silvia Onofri as CEO of the brand, its parent company, Prada Group, announced today. The house had been seeking a new CEO since Benedetta Petruzzo left to join Christian Dior Couture as managing director in October.

Prada Group has appointed Silvia Onofri as CEO of Miu Miu, succeeding Benedetta Petruzzo who left in October to join Dior.