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Dell XPS brand is now dead, long live Pro & Pro Max

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Business Insider on MSN · 2d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

Hosted on MSN · 1d

Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Flipkart Republic Day 2025 Sale: Top Deal on iPhone 16, Plus, Pro and Pro Max Revealed

The event kicks off next week, offering discounts on popular smartphones like the Samsung Galaxy S24+, Moto Edge 50 Pro, ...

iPhone 17 Pro Launching Later This Year With These 8 New Features

While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors ...

OnePlus 13 launches globally with more promised updates than ever

OnePlus 13 launched with Snapdragon 8 Elite, flatter design, IP69 water resistance, and a bigger battery, starting at $900.

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Dell's new naming scheme is all about finding you the right PC

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro, and Dell Pro Max categories. Then, of course, Dell has the Alienware ...

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Dell XPS brand is now dead, long live Pro & Pro Max

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