For the second consecutive year, a major sports venue in Cleveland is getting a new name. Rocket Mortgage FieldHouse has been renamed Rocket Arena to better reflect the umbrella-like positioning for Cleveland Cavaliers owner Dan Gilbert’s business ventures.

Rocket Mortgage FieldHouse, the iconic home of the NBA’s Cleveland Cavaliers, AHL Cleveland Monsters and a premier venue for national and international tours, is rebranding to Rocket Arena.

"When we set out to refresh the Rocket brand, one of our core design principles was creating a look that enhances the cityscapes we’re part of. Now, Rocket Arena is more refined