Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Investing.com -- Roku Inc (NASDAQ:ROKU) stock rose 3.4% on Monday after the streaming platform announced an expanded multi-year strategic partnership with Nielsen, the global audience measurement ...

Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's ...

Nielsen and Roku have inked a deal to enable four-screen audience measurement for the first time, in a move that helps Nielsen address its difficulty tracking connected device users. The deal means ...

Roku has enabled publishers to measure channel content on Roku devices with Nielsen Digital Content Ratings (DCR). The ratings, Nielsen and Roku note, provide access to deduplicated reach and ...

Nielsen is trying to maintain its status as TV measurement’s currency. Over the summer, Nielsen launched its Four-Screen Ad Deduplication tool to help buyers reduce repeat impressions on YouTube ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign ...