Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant past few years as the shoe brand has integrated the former Wildcat into play as its featured athlete.