Apple’s costs are about to go way up thanks to tariffs. The biggest question facing the world’s most valuable company now is whether to make customers pay for it—or investors. It’s a question with no easy answers—as evidenced by Apple’s share-price wipeout Thursday.

The iPhone maker faced its biggest one-day drop in five years as investors panicked over Donald Trump's heavy tariffs on its supply chain hubs.

The whole U.S. stock market is feeling the pain from the sweeping new tariffs that President Trump announced Wednesday after the market closed.

Apple lost more than $250 billion in market value Thursday, with shares down as much as 8.5% as a result of President Donald Trump’s tariff spree.  The