That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Temu and Shein, which significantly expanded their business in the U.S. in recent years, have shifted focus to European ...

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

The reaction highlights the impact of Trump's tariffs on the flow of consumer products around the globe, shaking up long-established patterns.

The online marketplace says it will move to a "local fulfillment model" in the US, with sales handled by locally based ...

Chinese retailer Temu has shifted strategy in the face of U.S. tariffs. Through executive order, President Donald Trump has ...

Growing numbers of retailers and consumer brands are shifting their focus to Europe and other markets from the United States, ...

Shein and Temu's ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35% in France and the UK, while PDD Group's Temu increased by 40% and 20% ...

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent ...