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Utah Hockey Club nickname: Franchise announces Mammoth after fan vote along with new jerseys, logos
In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side profile of the mammoth with the Wasatch mountains and outline of Utah making up the top of the head. That logo will be used on the team's home jerseys, which features a primarily black look.
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...
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