The UB-2, a Danelectro six-string bass, proves that the right marketing strategy can not only change a company’s product sales. It can also completely change a musical landscape, like this unique ...

There was a time when the guitar was the mightiest instrument in rock and roll. It was so widely respected that artists were able to create music using only the guitar and supporting instruments, no ...

Forbes contributors publish independent expert analyses and insights. Quentin Singer is music journalist who covers rock and heavy music. Guitar music is a ubiquitous feature of popular music, ...