You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

Search for “ASMR ” on YouTube and you’ll find what seems like a niche community of enthusiasts, and personalities across genres are giving this trend a different spin. In 2016, there were over 5 ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

The internet can be a weird place. Anyone who's spent too much time on Tumblr or Reddit can tell you that much, but YouTube also has it own section that many people find unsettling. That section is ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.