Adidas's new virtual try-on feature in its iOS app aims to help shoppers pick out new shoe styles without setting foot in a shoe store in an effort to improve the customer experience. While the AR ...

After the successful launches of the adidas‘ CONFIRMED app in the U.S. and China, the footwear giant is expanding its footprint in North America by making the platform available in Canada. CONFIRMED ...

Sportswear giant Adidas unveiled a new mobile app that leverages artificial intelligence and technology from Salesforce to customize shopping experiences for individual users, the company announced ...

The adidas Supernova Rise 3 Adaptive is the first performance running shoe designed for athletes with disabilities.

The latest round of the ongoing war between the world’s two leading sneaker brands is going down in Eastern Texas federal court, where Adidas has filed a lawsuit against Nike claiming patent ...

It was 2015 when Adidas introduced Confirmed, an iOS and Android app that let people in New York City reserve pairs of its highly coveted sneaker collaboration with Kanye West. The process was simple: ...

adidas.com and adidas app customers will soon enjoy the power of Amazon’s fulfillment network and the trust and recognition of Prime Buy with Prime will enhance the sportswear brand’s online shopping ...

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a departure from their typical instant sell-out status. On March 12, the Yeezy Foam ...