Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...

Adobe’s “Experience Business” campaign is the largest cross-media ad campaign implemented solely through a programmatic platform, according to a press release from the tech company. The effort rolled ...

Adobe launched an ad campaign Thursday that pushes back against Apple’s decision to outlaw most third-party compilers from creating iPhone OS apps. The ad, spotted running on Ars as well as other ...

There’s clarity on what Adobe has been doing with TubeMogul since its $540 million buy of the video advertising company in November. The Adobe Summit is one of several conferences — including IBM ...