RALEIGH, N.C. — Advance Auto Parts Inc. has acquired the rights to the DieHard brand covering DieHard-brand car batteries and the ability to develop the DieHard brand into other automotive and ...

RALEIGH, N.C.--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer, announced that its DieHard brand is the world’s first automotive battery to receive ...

NEW YORK (AP) — Sears has sold the DieHard car battery brand as the struggling retailer continues to shed assets to raise cash. The company, created by Sears in 1967, was acquired by Advance Auto ...

Advance Auto Parts released a two-minute short film wherein Bruce Willis returns to his famous role as John McClane from the "Die Hard" franchise, according to a press release. The cinematic effort ...

Bruce Willis reprises his iconic role of John McClane for a new Advance Auto Parts DieHard battery commercial — and the spot is epic. By Ryan Parker Former Senior Reporter Yippee-ki-yay #$@%. He’s ...

RALEIGH, N.C.--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer, today announced Carquest by Advance as a new retail concept under Advance’s portfolio ...