The UK plans to ban advertising for certain high-fat, salt, and sugar foods by 2026 as part of a major push to curb childhood ...

Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. However, when it comes to crafting a message and communicating it to ...