The truth is that AI isn’t replacing marketers; it’s replacing the busywork that keeps marketers from doing their real jobs.

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

AI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be real—marketing often used to be a mix of gut feelings, spray-and-pray tactics and ...

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, ...

What if you could build an entire marketing team without hiring a single person, writing a single line of code, or spending a fortune? It might sound like a bold claim, but with the rise of AI and ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

Katie Klumper spends all day advising chief marketing officers. The founder and CEO of Black Glass, a CMO consulting firm in New York City, says that with the climate of economic uncertainty from ...

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