AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

Scroll your LinkedIn feed or scan your latest launch calendar. You will notice something odd: Virtually every value proposition uses a similar phrase: “AI-native,” “Harnessing the power of AI,” or ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...