Add Yahoo as a preferred source to see more of our stories on Google. Amazon released a new Super Bowl commercial featuring Chris Hemsworth and Elsa Pataky to introduce Alexa+, underscoring how the ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

Amazon's ad-sales boss, Alan Moss, believes his company will have a healthy upfront, even if some buyers and rivals sound a more cautious note ...

Amazon's Ring unit has ended its deal with security technology company Flock Safety after backlash over a Super Bowl commercial for the retail giant's smart doorbell sparked concerns about unwanted ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...