Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

After announcing last year that the App Store would get more ads in 2026, Apple has updated its official documentation to reveal that the App Store will indeed get more ads starting in March. While ...

On October 5, 2026, new slots called "Header" and "Search Result Assets" were added to App Store Connect.This change allows ...

Apple's new App Store creative assets add header and search result images and videos of 5 to 30 seconds, plus an Asset ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store ...

Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers. Apple updated the App Store’s Search tab, removing the Discover section and placing ...

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