There’s no denying Apple’s reputation for producing some of the coolest and most cutting-edge tech for folks like you and me. From desktops and laptops to phones and tablets, there’s an Apple product ...

Apple is continuing to improve the AI Support Assistant that it is testing in the Apple Support app, introducing new functionality in the latest update. In addition to answering questions about Apple ...

Apple this month refreshed the security support document that provides iPhone, iPad, and Mac users with tips on how to recognize and avoid social engineering schemes like phishing messages and fake ...

A new phishing scam is getting a lot of attention because it uses real Apple Support tickets to trick people into giving up their accounts. Broadcom's Eric Moret shared how he nearly lost his entire ...

A scam trying to steal Apple Account data uses a genuine but inauthentic request for support, real Apple alerts, and precise timing to make a fraudulent attack look like official help. Here's what it ...

A few weeks ago, a few strings of code in the Apple Support app showed that it could soon get a “Support Assistant,” based on generative models. The assistant is now live, as a limited experiment. As ...

I hope you have a modern Apple Watch or iPad, because otherwise watchOS 27 and iPadOS 27 won’t run on your device. Apple ...

Companies send a message based on the way they handle customer problems.