Often times, new and ostensibly improved research makes people think they are getting closer to the “truth,” when they are actually getting farther away. C3 is a good example. Those of us who were ...
Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of ...
Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.
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