Asda supermarkets have joined forces with augmented reality (AR) experience provider Zappar to create an AR enabled in-store Easter Egg Hunt guided by the Easter Bunny himself. Taking place on ...

Following the emergence of this story around various outlets, Asda has contacted MCV to state that Wii U consoles have only ever been available in around 100 stores, rather than all 555 around the UK.

Asda is set to launch its Christmas ads during The X Factor on Saturday, again shunning the use of celebs. The two ads, created by VCCP Blue – who was appointed to the £100m ad account in August – ...

U.S. owned retailer Asda has become the first supermarket to start accepting pre-orders for the PS4, but it makes no hint as to the final price. Online retailers are always making up release dates for ...

Retail news round-up September 9, 2013: Appliances Online eyes float, Primark owner raises profit forecasts and Asda boss calls for free bus passes for young people. Appliances Online eyes £300m float ...

Asda is recalling packs of its own-brand Curried Chicken Snack Pack after traces of Listeria were found. As soon as our supplier informed us of the positive test result we removed the snack pot from ...

Asda saw a significant profit hike last year despite losing market share, new accounts in Companies House reveal. The Walmart-owned retailer saw operating profit for the year to 31 December 2013 rise ...

Supermarket Asda is to invest over £700 million in its stores and online operations this year, creating up to 2,500 new UK jobs, it has been announced today. Part of the investment will see the chain ...

Asda has chosen Workday for its internal people management, tasked with keeping track of and looking after its 140,000 global employees. The software company was chosen as part of the supermarket’s ...