Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Recent neuroscience and cognitive research have shown that audio advertising has a measurable edge in engaging listeners compared to other media formats. WPP’s Mindshare NeuroLab unit, in ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

What marketers are increasingly recognizing is that digital audio can strengthen CTV outcomes when the two channels are ...

A recent UK study into what makes for the most effective audio ads in radio and streaming has demonstrated a direct correlation between audio word count and advertising efficacy. The research used ...

Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group.

A new feature courtesy of the company led by CEO Raoul Wedel uses artificial intelligence to turn a single photo into an audio advertisement worthy of putting on-the-air. The addition to the Adthos AI ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

One retail media channel remains consistently overlooked, despite sitting at the exact moment of purchase: in-store audio.

If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...