Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

April 28 (Reuters) - Snap Inc (SNAP.N), opens new tab will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying ...

Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard ...

(SEATTLE) — Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on ...

The Pixy can fly a few feet above its owner to take photos and videos before landing in the palm of their hand. Snap Inc. will roll out new features to make it easier for brands to create augmented ...

Augmented reality shopping is about to level up, thanks to a new capability introduced in iOS 16. The new Apple RoomPlan API uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan ...

Amazon is making it easier to “try before you buy” — virtually, at least. The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how ...

Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...