A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

When Freedom High School girls pass the boys locker room on their way to gym class, they’re greeted by a familiar scent permeating the hallway. “Every time you walk past it, you can kind of smell, ...