Link building and the art of creating a great link profile can immensely help your business meet its end goals. Different tactics for B2B and B2C listed. Over the surface, we all know that building ...

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

There's a huge difference between business-to-business marketing and business-to-consumer marketing, but not everyone can see it clearly. There are those who believe the differences are minimal ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

When it comes to marketing, there are significant differences in expenses between B2B (business-to-business) and B2C (business-to-consumer) markets. B2B marketing typically involves targeting a ...

Thinking about going into business-to-business (B2B) marketing? Compared to consumer marketing, B2B marketing is more challenging because several things are at stake. For one thing, you need to take ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...