What Consumer Insights Revealed– and Why BIC Created the Flex 5 Trim & Shave: Recognizing a market need for high-performance yet convenient and affordable grooming solutions, BIC developed the Flex 5 ...

BIC has debuted the Flex 5 Trim & Shave, its first-ever 2-in-1 trimmer and shaver. Dubbed as a ‘single, affordable solution’, the BIC Flex 5 Trim & Shave features a dual-length precision trimmer and ...

For most, getting the perfect shave using a razor can prove to be quite difficult. And if you identify as a woman, it can be even more stressful, as most razors marketed towards women tend to have ...

No, BIC doesn’t have any plans to sell a smart razor quite yet, but the shaving giant is giving away a new Bluetooth-equipped prototype to learn more about how people are shaving. Part of ...

The limited-edition BIC Soleil Escape 5 Senses Shave Kit was created to transform the shaving experience. Sundae Body, a body care brand chosen by Walmart to join its accelerator program, has hit the ...

In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

Bic's 'Next Bic Thing' program uses free smart razors to gather data on users' shaving habits. I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for ...

Unlike most milestone moments in life – passing a driving test or learning to ride a bike – chances are no one has explicitly sought out lessons on the best shaving tips. Most of us can attest to ...

As the year draws to a close, it's the perfect time to refresh your grooming game and step into the spotlight. With a calendar brimming with events—weddings, awards nights, and team gatherings—it's ...

SHELTON, Conn., Feb. 3, 2026 /PRNewswire/ -- BIC, a global leader in shaving innovation for over 50 years, is ushering in a new chapter in men's grooming with the debut of the BIC Flex 5 Trim & Shave.

The MarketWatch News Department was not involved in the creation of this content. The all-in-one tool sets a new standard for category value and convenience SHELTON, Conn., Feb. 3, 2026 /PRNewswire/ - ...