Booking Holdings announces a massive 25-for-1 stock split. Here's what investors need to know

This marks the first time in its history that the company has initiated a forward stock split.
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Booking Holdings split: The catalyst Wall Street didn't see coming

Let’s not bury the lead. Booking Holdings Inc. (NASDAQ: BKNG) announced a 25-for-1 stock split effective April 2. Stock ...

Warren Buffett Reveals What Every Investor Should Understand About Stock Splits

Warren Buffett, chair and CEO of holding company Berkshire Hathaway, says stock splits often increase transaction costs, invite short-termism, and detach price from business value. 1 Berkshire created ...