In a recent interview, Andrea Bonezzi hit on a common and alarming misconception about marketing. Processing Content The assistant professor of marketing at New York University Stern School of ...

Rosenberg, who served as chief executive of Bank of America from 1990 to 1996, earned his spurs at Wells Fargo, which tapped him to lead its embryonic marketing department, several floors down from ...

This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter. U.S. Bank has grown up, but with a key caveat: “We’re ...

Banks have a unique challenge when it comes to marketing because they do not offer tangible products for consumers. Promoting a bank requires convincing consumers to trust a bank with their money and ...

Banking is a heavily regulated industry in general, and marketing is no exception. Whether a bank is a small local business with a couple of branches or a national multi-state Fortune 100 company with ...

Against the backdrop of the housing slump, spreading credit woes and frenetic financial markets, a slew of banks and financial companies are running new ad campaigns for their services. Washington ...

PITTSFIELD — Pittsfield Cooperative Bank is bringing the past into the future with its "Where’s the Action?" campaign, a bold reimagining of its classic, hand-illustrated advertisements from 60 years ...

THE Bank Marketing Association of the Philippines (BMAP) has recently announced the winners of the sixth “Bank Marketing Awards” (BMA). The awarding ceremony was held at the Narra Function Room of the ...