In email marketing, “Batch & Blast” is a common practice. But dare I say, it’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone, but many ...

Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday. For starters, email ...

I recently heard someone say “batch and blast is dead” — which made me think, is it really? I’ll go out on a limb and say that every retailer is doing some blasting; and I have proof given all the ...