The most successful organizations have leaders who understand how to implement strategies in ways that align with how people think, decide and act.

Three UChicago professors brought their expertise to the 79th annual Latke-Hamantash debate, which was organized around the theme of “Snackonomics.” ...

Western society typically promotes neo-liberal economic values of capital growth, both for the individual and society as a whole, as an ideal for prosperity. The basic idea is that free and ...

Imagine that a patient suffering from unusually profound amnesia has two toasters in his kitchen. The toaster on the right functions normally. The toaster on the left delivers an electric shock when ...

Ever bought a monthly gym membership thinking it would make you go more often? Or chosen a health insurance policy with a lower deductible, even though the premium was much higher? You’re not alone – ...

The long reach of life experience affects real-world economic outcomes, for policymakers and consumers alike On October 29, 1929, the roaring twenties came to a sudden close in the United States. In ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to ...