Summer is almost over, and cold weather is approaching, which means more time indoors, more time at bars, and more hangovers. Thankfully, hangover cure Berocca (much loved in other countries) is ...

“If getting drunk was how people forgot they were mortal, then hangovers were how they remembered,” wrote UK author Matt Haig recently. Which is precisely why the search for the best hangover cure may ...

This article was taken from the June issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

In a dresser drawer somewhere in my house lies my secret stash of Berocca. I keep it hidden because it is precious as gold — I wouldn't want someone just deciding to use it without good reason, and I ...

As devout Muslims, Malays are required to fast every day from dawn to sunset and go about their daily routines despite not eating or drinking the whole day. However, fasting for 12 hours every day is ...

In March, the Therapeutic Goods Administration found ads for the dissolvable vitamin breached the advertising code because they were "unverified, not correct, likely to arouse unwarranted and ...

The collaboration between Eben Etzebeth and Berocca marks a union that is geared towards bringing consumers closer to the action. This ambassadorship with Etzebeth ties in perfectly with Berocca’s ...

The Irish may be lucky, but it seems 44 is not one would-be thief's lucky number. Drunk St Patrick's Day boozer Michael Davis allegedly stole 44 packets of anti-hangover vitamin Berocca during ...

NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its ...

AFTER presenting the makers of pick-me-up product, Berocca, with a health care product award, Health Department secretary, Jane Halton, may now be needing some of the product herself. Or maybe not.

It's not easy to make it to the top, but it's even more challenging for a top-of-mind brand like Berocca to break out of its comfort zone to aim higher. Being ourselves the market leader in ...