Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some all-time classic commercials have aired during the big game,

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big Game spot for General Mills in more than a decade.

Seal, Eugene Levy, Willem Dafoe and Juno Temple discuss why they have leant into laughter for their Super Bowl commercials. (Feb. 7)

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the Kansas City Chiefs going for a historic three-peat against the Philadelphia Eagles.

What makes something a flop? Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a flop in the world of advertising? Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.