Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...

Before the era of intangible assets, a company’s wealth was measured in tangible assets. They include factories, raw ...

The concept of brand equity emerged in the late 1980s, positing that brands are assets that drive business strategy and performance, leading to profound changes in marketing perceptions and management ...

A well-established brand brings more revenue, has more competitive advantages, and can weather any storm, making it easier to run your business and experiment with new tactics. Establishing brand ...

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...

Journal of Ethnic and Cultural Studies, Vol. 12, No. 1 (2025), pp. 19-41 (23 pages) This article introduces a pioneering concept in the field of language promotion: language branding. Branding ...