When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ofir Peretz via Getty Images As part of Typography Week at Creative Bloq, we've been ...

Lumber Liquidators (2015): A “60 Minutes” investigation into formaldehyde emissions triggered lawsuits and lost trust. The ...

History Factory’s Adrian Gianforti And Erin Narloch, Along With Certus Insights’ Andrew Rugg, Speak To The Power Of Nostalgia On The Heels Of Their Recent Study. Narloch: I like to think of brand ...

In 1954, Philip Morris decided to reposition one of its filtered cigarette brands that hadn’t been performing well. It had been targeted at women and was using the slogan “Mild as May.” The corporate ...

A brand name can come from almost anywhere, but maybe don’t ask Nabisco. At least that’s what one brand name sleuth did when he was hot on the trail for the origin of the snack cracker, Triscuit.

In today’s fast-paced business environment where trends come and go in the blink of an eye, how often do we pause to reflect on a brand’s history? It’s easy to fixate on what’s next, but when I ...

A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...