Brilliant Bicycle, the direct-to-consumer bike brand, has today announced kids’ bikes just in time for the holiday shopping season. Brilliant makes bikes in two full-size models, with a simple online ...

When my Brilliant Bicycle arrived in the mail last week, I had a minor epiphany: I’ve never actually purchased a bike on my own before. When I was young my parents chose my bike, and though I spent a ...

If you’re looking for something beautiful yet easy, think Brilliant Bicycle Company. It’s about biking, not bikes. When Digital Trends spoke to him, co-founder Kane Hsieh made clear the company’s ...

We city-bound cyclists invest countless dollars in gear to make us more visible to the giant SUVs, surly cabbies, and enraged Ubers we coexist with on our commutes. We glue, sew, strap, and tie lights ...