From cases to faces, straps to dials to hands, the permutations are endless when it comes ot making your own custom watch. One of the most fun and memorable hands-on experiences I have had in three ...

A professional watchmaker gets tired of restoration videos, goes impulse shopping on AliExpress, and ends up building a one-off Cartier Santos style watch from scratch using a Santos XL case kit and a ...

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The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...