Yamaha may be the largest, most well-known manufacturer of outboard motors in Japan, but Tohatsu Corporation beat it to market by a couple years back in the mid-20th century to become the country's ...

Born from the high-powered world of electric jetboarding, ZeroJet is now channeling all its energy into building performance electric boat drives. Its very first outboard combines drop-and-drive ...

Mercury’s recently unveiled electric outboard motors are now on their way to customers after the company announced the beginning of shipments of the Avator 7.5e. And new performance testing shows just ...

James is a published author with multiple pop-history and science books to his name. He specializes in history, space, strange science, and anything out of the ordinary.View full profile James is a ...

Mercury took to the CES 2023 show to unveil its latest electric outboard motor for small boats. Meet the Mercury Avator 7.5e. The unit is an all-in-one propulsion package that includes the motor, ...

Today on FRAME, we explore Honda’s Japanese facilities and the engineering behind its world-renowned advanced outboard engines. Do you have a great product to showcase? We can film at your facility!

Unlike most vehicles, commercial boats can be considered a "power source sold separately" mode of transportation. Smaller boats such as canoes mostly use paddles, but anything larger requires an ...