Bulleit Frontier Whiskey, known for its award-winning high rye recipe, is still a relatively new brand by bourbon standards. Founded in 1987, Bulleit celebrated its 30th anniversary in 2017 with the ...

Well-aged rye whiskey is enjoying a renaissance right now. And one of the biggest names in the category just revived its greatest hit. Bulleit Frontier Whiskey 12-Year-Old Rye first hit the market in ...

Bulleit is the latest big U.S. whiskey brand to release an American single malt, a category that is due to get its own legal definition any day now. This new whiskey is just fine, but perhaps the most ...

Behind Bulleit’s familiar orange label is a brand adjusting to a post-boom spirits market. Stephen P. Schmidt has the story.

Welcome to Shelf Sleepers, our semi-regular guide to the best booze nobody is buying. This time: Bulleit Blender’s Select 001, a compelling argument that whiskey drinkers are blind to quality unless ...

Bulleit Bourbon is at the helm of the creative frontier. The Kentucky-based alcohol brand, introduced to the world over 31 years ago, has been not-so-quietly collaborating with artists around the ...

Billboard's iconic live music series The Stage at SXSW returned to Austin, March 13 to 15, 2025. This year they highlighted some of the biggest movers and shakers in Country, Latin and EDM. Billboard ...

Before her split with her family’s company, Hollis Bulleit and her father, Lexington lawyer Tom Bulleit, often represented Bulleit bourbon at events including Tales of the Cocktail in New Orleans.

Every beverage has a story, and the narrative around bourbon is legendary for its irony. Baptist preacher Elijah Craig was the first to age corn whiskey in a charred oak barrel in 1789, and the trend ...

The new 9,000-square-foot visitors’ center will include a large retail space that will sell all of the existing Bulleit brands and possibly some exclusive releases. Jonathan Palmer Herald-Leader ...