Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

In this video, the presenter introduces Amazon's Sponsored Display Ads as a tool for businesses, especially in the hospitality sector (like bed and breakfasts, restaurants, spas, etc.), to reach ...

Amazon's advertising business reached a significant milestone in 2024, exceeding US$50 billion for the first time, with total ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Snapchat owner Snap Inc. reported a stronger-than-expected gain in fourth-quarter revenue and gave an upbeat forecast for the ...