A scroll through your Facebook News Feed will turn up BuzzFeed quizzes about what Harry Potter character you are. Ad Age reporter Kate Kaye tells... BuzzFeed Quizzes: What Data Set Do You Belong To?

One might assume that when your boss finally comes to tell you that the robots are here to do your job, he won’t also point out with enthusiasm that they’re going to do it 10 times better than you did ...

We seem to be obsessed with taking quizzes such as those found on BuzzFeed about our personality. And I admit, I’ve taken a few myself. Although maybe it’s simply light-hearted fun or a way to pass ...

Rachel McMahon, a west Michigan teen obsessed with pop star Justin Bieber, made national headlines when she was identified — outed? — earlier this year as the unpaid author of nearly 700 BuzzFeed ...

A new BuzzFeed quiz is the first in what Director of Product for Quizzes Chris Johanesen said he’s hoping will be a series of “stunt-y experiments” that the publisher launches this year. The quiz, ...

The past few weeks have been terrible for me; a cloud of helplessness hangs above my life while I struggle to climb out of the hole I’ve dug for myself, but it’s finally time to face the truth: I have ...

From the Myers-Briggs and the Enneagram to the “Golden Retriever Energy” TikTok Trend, there is no shortage of ways to measure and think about personality. Whether it's a personality tests ...

Key points Personality tests and quizzes give us a moment of reflection and validation in an overwhelming world. When descriptions resonate, they hit the "you get me" jackpot, triggering neural ...