CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ad buying for marketers, executives told Axios. Why it matters: The deal ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are ...

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social ...

New year, new scorch marks. The country’s boldest comedians swing hard and spare no one in Season 5 of ROAST BATTLE CANADA, ...

According to IAB Compass, two out of three UK households now use connected TV (CTV) devices, as audiences take a pick-and-mix approach to viewing across screens and services According to IAB Compass, ...