Chelsea have strengthened their commercial portfolio by expanding their partnership with Vietnamese technology company FPT, who will now serve as the official sleeve sponsor for the club’s men’s, ...

There are two ways to look at Chelsea not signing a front-of-shirt sponsorship deal before the start of the season. You could view it as a failure, with companies not wanting to fork out ...

Chelsea have announced a new front-of-shirt sponsorship deal. The Blues have played without a shirt sponsor this season but Dubai-based property development company DAMAC Properties will be on their ...

Chelsea, one of the most marketable clubs in the world, has entered the 2024-25 season in an unusual position. Despite securing a new sleeve partnership with live entertainment platform Fever, the ...

Chelsea fans may have got an unexpected first look at the club’s new 2026/27 home shirt — thanks to Justin Rose at the PGA ...

Chelsea’s new kit for 2023-24 season features no sponsor on the front of the shirt. The new kit, by manufacturer Nike, is a simple blue design with the club saying it is inspired by their 1990s shirts ...

Chelsea have announced an agreement with artificial intelligence (AI) company IFS to become their new front-of-shirt sponsor for the remainder of the 2025-26 season. The deal elevates IFS to Principal ...

Chelsea's jerseys, like most, are used to having a brand emblazoned on the front. While rarely sparking conversation or merchandise sales, it’s a staple you can’t help but notice on virtually every ...

Chelsea have confirmed Cole Palmer will wear the club’s No. 10 shirt next season. Palmer was given the 20 shirt when he joined from Manchester City in the summer of 2023. There was not believed to be ...

Chelsea are moving closer to finalising a shirt sponsorship agreement with one of the world’s leading tech firms, according to information from The Chelsea Chronicle. It’s now been over a season since ...

Chelsea are still yet to confirm who their front-of-shirt sponsor will be for the upcoming 2025/26 campaign. Enzo Maresca's side played the majority of the 2024/25 campaign without a front-of-shirt ...

GOLF icon Justin Rose arrived at the PGA Championship wearing the new Chelsea home shirt – before it has even been released. The 45-year-old gave a nod to cameras on his way into Aronimink ...