Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

In the age of no-fuss, minimalistic beauty, it makes sense that we're seeing a resurgence in hair treatments like balayage, Japanese hair straightening, and perms that help us wake up looking ready to ...

Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment ...